A Fashion Account Manager at VICE. Berlin, Germany @katarinazaza
I came home from work and thought my hair looks nice today, so I took a picture before I took off the makeup to chill on my couch.
I’m an Account Manager at VICE Germany in our creative agency Virtue Worldwide. I’m responsible for growing a longterm relationship and finding new opportunities with our fashion and beauty clients. My job is to oversee all projects within my department and consult the brands. Our projects are very diverse, from concept development to content production like video and photo shootings, editorials, magazines, websites, events, trade show booths, social campaigns and the ongoing social media management of client’s accounts and more.
When I was a child I secretly brought my favorite dress to kindergarten and changed after my parents left. In second grade I decided that I wanted to become a fashion designer. As I got older, I became more interested in the economic side of the fashion industry. So I studied fashion & design management where I was able to combine both.
Every day is different. With each project I get to know new people whilst working with other departments within the company and our VICE offices around the globe. The VICE family makes work feel like hanging out with friends. We do amazing stuff.
I’m working on multiple projects to grow the fashion department in the company. I’m also reading a lot of articles to stay tuned into the field of fashion, marketing and tech, to get inspired for our concepts.
I have to deal with many different personalities with differing interests. I have to be a diplomat to handle conflicts and at the same time make sure that I get what I need too. When life seems unfair or too hard, I think of this sentence and in most cases it helps immediately: „Remember why you started.”
My style is constantly evolving with every picture I see, book I read and city I visit. One thing that never changed is the fact that I love everything that is special in a way. May it be a flashy color, an interesting fabric or an embroidery that catches my eye. I feel very connected to Paris and the city’s style. The 70’s especially inspire me, in terms of fashion and lifestyle. My favorite brand currently is Dolce&Gabbana. I love the playful prints such as lemons and cats and the feminine shapes.
To success and nothing less.
Besides being a loyal member of the Beyhive, I love Solange’s album „A Seat At The Table.’ I also like Frank Ocean’s music – “Sweet Life” is my favorite song – and Sampha’s album “Process”.
I feel very touched by surrealistic artists, most of all Salvador Dalí and Frida Kahlo. Furthermore I love the fashion photographers Guy Bourdin and Horst P. Horst for their creative compositions and complex narrative they mastered at a time before Photoshop.
I see art as a kind of universal language you can understand with all your senses. It can tell a story, provoke a feeling or just be a beautiful experience. In my opinion art is an extremely important way to express ourselves as human beings and get a message across in a striking way.
Whenever I find the time I sing. Sometimes I write my own lyrics but just for myself and without the traditional structure of a song. I also draw, mostly women’s faces and their clothes. But I’m happiest when I spend my free time with my family and the people I love, preferably at a beach.